Playboy Enterprises, Inc. announced today that the company has entered into a strategic partnership with global music superstar Pitbull. The relationship, designed as a creative cross-pollination between the worlds of Pitbull and Playboy, will feature a variety of content, experience, and product-related initiatives. The first example is the upcoming video supporting the performer’s new hit single “Wild Wild Love,” featuring G.R.L., which was shot at the legendary Playboy Mansion in Holmby Hills, California earlier this month.
Pitbull (aka Armando Christian PÃ©rez) has sold more than five million albums and 50 million singles worldwide, achieving Number One status in more than 15 countries around the world. Across his various social media platforms, Pitbull drives more than one billion global media impressions every month.
“We’re bringing new energy and enthusiasm to the iconic Playboy brand in our 60th year,” said Playboy CEO Scott Flanders. “Throughout our history we’ve collaborated with artists and cultural tastemakers who both embody the Playboy lifestyle and interpret it in their own images. Today we’re taking a big step in re-interpreting our enduring brand for a new generation by welcoming Armando into the fold. His magnetic energy, charisma and style combined with his clear talent as an entrepreneur exemplify the aspirational lifestyle that defines our brand. We’re looking forward to doing some great things together.”
“In order to become an iconic brand you have to partner up with one. What’s more iconic than Playboy?” says Mr. PÃ©rez. “It’s an honor to partner with Playboy Enterprises –
‘Ladies and Gentlemen you are looking at the new Playboy, Armando Christian PÃ©rez.’
Thank you Hef, Scott and the entire Playboy team. Dale!”
The choice of the historic Playboy Mansion as the setting for the “Wild Wild Love” video provides an early glimpse of the synergies expected to emerge from the partnership. The landscape of opportunities in development span Pitbull’s touring and appearance schedule, performances and appearances at Playboy events, new content across a variety of media including Playboy Magazine and digital properties, and more to be unveiled in the coming months.
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